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Something every 40 something male dreams about:

October 30th, 2007 by Kevin

Sponsoring a Race Car!!!

Desert Dingo Racing iconThe image “http://www.desertdingo.com/images/brbrn.jpg” cannot be displayed, because it contains errors.

As posted here previously, Jim Graham of Desert Dingo Racing contacted me looking for some help in getting the word out about their partnership with the International Diabetes Federation and their entry in this year’s Baja 1000 race across the desert. Well, we got to talking and here we are.

There is definitely something compelling about a group of people who get together sharing a common goal, get fired up to execute on a plan and pull out all the stops to make it happen. Their story was just too familiar to us as that is exactly how Diabetech and Healthcordia came together.

Desire, Passion and Commitment.

Our sponsorship and relationship w DDR isn’t just for this one race either. We will be with them throughout 2008 and together we’ll raise the bar for diabetes awareness as well as better ways to manage this global epidemic.

Car #1146 will sport several diabetes logos including the IDF’s famous blue circle on the roof, HomeCheck and GlucoMON logos on the sides and a yet to be announced patient resource website on the hood. I can’t wait to announce this new collaborative community tool for patients early next week as we believe it’s a missing part of the picture for accelerating real-time diabetes care.

You can read our press release announcing the Desert Dingo Racing sponsorship here and in case you missed our announcement concerning our HomeCheck program commercialization efforts through our healthcordia affiliate, you can catch up by reading that release here.

Last 5 posts by Kevin

2 Responses to “Something every 40 something male dreams about:”

  1. Bernard Farrell Says:

    Kevin

    That’s exciting news. I hope the Desert Dingo crowd have a great ride.

    The HomeCheck program also sounds interesting and fairly cost effective. How long does it take to get results once a sample is submitted? And how can you achieve such high accuracy compared to standard results from the doctor’s office. I’d love to know more about that offering.

  2. Kevin Says:

    A doctor’s office will use either an in-office benchtop A1c analyzer, an eight minute disposable test, an in-office blood draw or refer the patient to a lab for the blood draw. There can be significant errors in the sample depending on how it was taken and also how it was processed. Not all labs are managed well and the accuracy of results depends on high quality laboratorians following strict procedures.

    HomeCheck is quite different in that first it screens the sample for interference which may be caused by over 600 known conditions known as hemoglobinopathies. Only after we know that the sample is free from interference, then we analyze it for the % A1c using the HPLC-BA method; considered the most clinically appropriate procedure for determining A1c by the Steering Committee Chairman of the National Glycohemoglobin Standardization Program.

    No other A1c method performs this hematology screening which means that many patients are receiving bad information with their A1c being off by more than 2 full points (ie-anemia, residual fetal hemoglobin, etc…)

    Sample processing under this highly accurate method requires a 24 hour incubation period. Therefore, actual timing of results depends on how you mail the sample to healthcordia labs and what day of the week we receive the sample. Typically, results are turned around in 4 - 7 days. Overnights deliveries are processed faster but typically unnecessary.

    As an added service for our patients who use HomeCheck-A1c with their doctor, we can schedule the sample collection and results to coincide with their scheduled office visit.

    You should try it!

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